Articles
Transaction ID Sparks Industry Debate Over Programmatic Advertising Transparency
The role of Transaction ID (TID) in programmatic advertising has sparked intense debate among buyers,...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Media Buyers Reassess DSP Partnerships Amid Ad Tech Market Shifts
Media buyers at Digiday’s Programmatic Marketing Summit expressed a strong interest in re-evaluating their demand-side...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...