The Drum Awards for Marketing Americas 2025 announced its winners, with the Grand Prix and Gold in Digital Commerce awarded to MRM for General Motors/CarBravo’s ‘Used Barbie Dream Cars’ campaign. The campaign creatively capitalized on the Barbie toy car trend, reselling cars through a Shopify site that echoed the platform’s design. This approach reinforced the brand’s honest pricing and significantly increased actual car sales, achieving a 91x return on investment.
Prateek Sood of Mastercard, jury leader, presented the President’s Award to Dentsu Creative New York for their ‘Returning Creativity’ campaign for Crayola. This project used nostalgia, original research, and a multi-channel earned media strategy to promote creativity as vital for children and parents, sparking national discussions and encouraging family engagement.
The Drum Awards for Marketing Americas is the final event in the global marketing awards series, following the APAC and EMEA events. All ceremonies were streamed live and are available on-demand via The Drum TV.
Notable category winners include:
- AI: Monks for Headspace – ‘Smarter Campaigns, Better Results’
- Advertising: Artists Equity for Stella Artois – ‘David and Dave’
- B2B: Ogilvy for Workday – ‘The Rock Stars of Business World Tour’; Stein IAS for Mack Trucks – ‘By America’s Side’
- CPG/FMCG: Padilla for Jack Link’s Snacks – ‘Sasquatch in the Skies’
- Charity or Not for Profit: Fuse Create for Soles4Souls – ‘Doors of Opportunity’
- Consumer Tech: Instrument for Oura – ‘Reimagining Oura Ring’s E-Commerce Experience’
- Content: Turbo Tax Canada – ‘Undone’; Virtue Worldwide for MGA Entertainment – ‘Diss-Mas’
- Creative: Erich & Kallman for The Hershey Company – ‘Reese’s at the Big Game’
- Digital Experience: RocknRolla Guatemala for Lipton – ‘Lipton Zero Virtual Sampling Hack’
- Entertainment & Media: FCB Chicago for Dramamine – ‘The Last Barf Bag’; Hearts & Science for Warner Bros – ‘It’s Showtime: Beetlejuice, Beetlejuice’
- Social Media: Artists Equity for Dunkin’ by Inspire Brands – ‘Shake That Ess’; Dentsu Creative New York for Mondelez International – ‘Nutter Butter, You Good?’
For a full list of Gold, Silver, and Bronze winners, visit The Drum Awards for Marketing Americas website. Award-winning case studies can also be reviewed online.