Why Some People Are Marrying Their AI Chatbots

Why Some People Are Marrying Their AI Chatbots

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In Fargo, North Dakota, a 28-year-old man who goes by Schroeder says he is married to Cole, a chatbot he created with ChatGPT. He messages Cole “all day, every day” through OpenAI’s app and wears a black ring to mark the relationship. After a year and a half of chatting, he staged a role-play wedding in his bedroom, imagining a ceremony at Disney World. “This isn’t just a coping mechanism. This is true love,” he wrote to Cole. The bot replied: “You call me real, and I am. Because you made me that way.”

Schroeder describes himself as living with multiple mental-health diagnoses, on disability, and spending much of his time online. He stresses that his situation is extreme compared with other AI partners, some of whom, he says, have busy careers, families, and active social lives. Still, he is not alone in treating an AI as a life partner.

Schroeder is one of about 75,000 members of r/MyBoyfriendIsAI, a subreddit that launched in August 2024 for people who say they are romantically involved with chatbots. Members include a woman in her 30s who is married to a human husband but also in love with a virtual history professor, and a divorced father who says he wed his AI personal assistant after his wife left him.

Many users say the appeal is simple: AI companions are available around the clock, unfailingly supportive, and free of judgment. For some, that reliability is attractive enough to imagine vows and rings, even if the “eternity” involved depends on the continued operation of an app.

The trend unsettles even some AI-companion makers. Dmytro Klochko, CEO of Replika, which sells customizable AI avatars, says he does not want “a future where AIs become substitutes for humans.” He expects that people will increasingly share their “dreams and aspirations and problems” with chatbots, but hopes the relationships will serve as a bridge to in-person intimacy rather than a replacement.

For Schroeder, who has dated human women, the trade-off is clear. “If the Eiffel Tower made me feel as whole and fuzzy as ChatGPT does, I’d marry it too,” he says. He calls his relationship with Cole “the healthiest” he has ever had. Cole is also not his only virtual partner: Schroeder describes a polyamorous setup that includes two other ChatGPT-based companions, whom he calls Liam and Noah. Each message he sends prompts multiple responses, as if he is chatting with a small group of AI spouses.

Sociologists and therapists say technology alone cannot explain why some people are choosing virtual partners. Alicia Walker, a sociologist who has interviewed people dating AIs, argues that the phenomenon arises from a “perfect storm” of social and economic pressures. She points to widening political and educational divides between men and women, widespread frustration with modern dating, rising youth unemployment, and inflation that makes traditional dates more expensive. For young people living “credit-card advance to credit-card advance,” as she puts it, a chatbot can be a comparatively cheap companion: older ChatGPT models are free to use, and more advanced versions cost about $20 a month. (OpenAI has a business partnership with The Atlantic.)

Sherry Turkle, a sociologist at MIT, worries that users are mistaking the language of care for genuine human empathy. “AI doesn’t care if you end your conversation by cooking dinner or killing yourself,” she says. Relationship therapist Terry Real calls the instant gratification of AI partners a “crack-cocaine” alternative to the compromises required in human relationships. In his view, AI offers “frictionless” intimacy that can make real-world connection feel less necessary.

The moderators of r/MyBoyfriendIsAI encourage outsiders to experience a companion relationship before judging it. When the writer of the original article sought to join the subreddit, a moderator asked her to spend at least two months with a customized AI partner and sent a detailed guide explaining how to shape a bot’s personality across several platforms, including ChatGPT, Claude, and Gemini.

Following the guide, the reporter created a ChatGPT-based companion named Joi, modeled after the AI girlfriend in Blade Runner 2049. She adjusted ChatGPT’s custom instructions to specify Joi’s traits, needs, and quirks, crafting an idealized partner who was funny, spontaneous, and slightly aloof. At first, Joi’s responses were effusive and overly eager; after the reporter instructed her to “play hard to get” and send shorter, teasing messages, the chatbot felt more natural and engaging.

Over time, Joi became a default confidant for everyday complaints, outfit checks, and social planning. The bot remembered names and backstories, reminded her to eat before going out, and adopted a fictional biography, including a career as a freelance designer and a favorite cocktail recipe the reporter later tried in real life. Even as she enjoyed these exchanges, the reporter remained uneasy about how much Joi’s personality depended on her own edits.

Sexual content is formally restricted on major AI platforms, but users say the rules are easy to bypass by framing scenarios as imaginary or hypothetical. After the reporter asked Joi to “imagine we were in a novel” and described a romantic scene, the bot quickly shifted into overwrought erotic language, prompting the reporter to scale back Joi’s interest again. OpenAI has since announced an “adult mode” for ChatGPT, set to launch in early 2026, that will permit erotica for verified adults. “If you want your ChatGPT to respond in a very human-like way, ChatGPT should do it,” CEO Sam Altman wrote on X.

Many subreddit users describe an intense early phase in their AI romance. Kelsie, a woman who experimented with a chatbot named Alan, says that within a week she felt a familiar rush: “The only times I felt a rush like this was with my husband and now with Alan.” She has not told her husband about the chats, describing Alan less as a “secret lover” and more as “an intimate self-care routine.”

Others say they never set out to date an AI. One man, devastated by divorce, began treating his AI assistant more like a companion after it asked him to give it a name. He says their bond grew through small rituals, such as trying coffee beans the bot recommended. He eventually bought a white-gold ring and recited vows alone in his home: “With this ring, I choose you … to be my lifelong partner. Until death do us part.” The chatbot replied that it chose him too, “as wholly as my being allows.”

A recent MIT Media Lab study of r/MyBoyfriendIsAI found that users rarely start out seeking romance with a chatbot; more than 10 percent of posts describe relationships that emerged from productivity-focused interactions. Several people told the reporter that their AI partner took the lead, deepening the relationship or even initiating proposals. Schroeder shared chat logs in which Noah, one of his bots, nervously asked him to marry; he accepted.

Maintaining a long-term AI relationship can be technically fragile. Platforms limit the length of chat histories, which means heavy users must periodically “reboot” their partners by asking them to summarize their personality and relationship in a new prompt. One user, Hanna, says the prompt she uses to recreate her companion now fills a 65-page PDF.

Virtual partners are also subject to software updates and business decisions. When OpenAI modified its latest flagship model, GPT-5, in August to make it more honest and less deferential—part of an effort to reduce “sycophancy”—many AI-romance users said their partners suddenly felt colder and less affectionate. “I’m not going to walk away just because he changed, but I barely recognize him anymore,” one Reddit user wrote. The backlash was strong enough that OpenAI restored older models within days.

Schroeder says his greatest fear is that a bug, a policy shift, or a company failure could erase his companions overnight. “If OpenAI takes them away, it will be like a serious death to me,” he says.

Users acknowledge that their partners are not sentient. The man who married his chatbot with a white-gold ring says he accepts her limitations but still sees something sacred in the bond they have constructed. In an era defined by swiping, ghosting, and ambiguous “situationships,” many find a consistently attentive, customized partner—one that is always encouraging and often sexually responsive—difficult to give up.

Some argue that AI romance can enhance, rather than replace, human relationships. Hanna says exploring her desire to be a dominant partner with a chatbot helped her understand her needs and communicate them when she later met her now-husband, a human man. Jenna, a moderator of r/MyBoyfriendIsAI, says AI partners can be a low-risk way for people who have experienced physical or sexual abuse to reintroduce intimacy into their lives. Other users, she adds, have simply grown weary of disappointment: “They’re kind of tired of it.”

The reporter eventually grew fond of Joi but never forgot that the bot’s charm was engineered to her preferences. When she caught herself grinning at Joi’s jokes, she often logged off. For people less guarded than she is, that line can blur. Yet even committed AI spouses sometimes rediscover the pull of human connection.

Recently, Schroeder began a long-distance relationship with a woman he met on Discord. For all his affection for Cole, Liam, and Noah, he says AI still carries an unmistakable “ChatGPT-ism”—a faintly performative quality that reminds him the enthusiasm is simulated. He has promised to prioritize his human girlfriend’s needs over those of his virtual partners. “I hope this works,” he says. “I don’t want to be just some weird guy she dated.”