Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of its hotel brands alongside its loyalty program under a single tagline.
Branded as “Where There’s a Wyndham, There’s a Way,” this campaign marks a departure from the company’s previous strategy of marketing individual brands like Super 8 and La Quinta separately. It reflects Wyndham’s adaptation to evolving marketing approaches amid AI-driven changes in travel search.
Marissa Yoss, vice president of brand marketing and paid media, stated that this campaign will act as a long-term foundation for Wyndham’s consumer messaging rather than a one-off effort.
The campaign highlights “grounded storytelling” instead of traditional polished travel visuals. For example, one advertisement depicts a young aunt rushing to attend her niece’s graduation and then assisting her, illustrating authentic travel experiences.