Apple has postponed the launch of its upgraded Siri, citing concerns over reliability. At WWDC 2024, Senior Vice President of Software Craig Federighi explained that the first version of the AI-powered Siri did not meet the company’s quality standards.
Apple initially announced improvements to Siri, including enhanced personal context awareness and the ability to perform actions within apps. However, Federighi admitted that while the software showed promise, it “didn’t converge in the way, quality-wise, that we needed it to.” The team aimed for a “really, really reliable” experience but was unable to achieve the desired reliability within the planned timeframe.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, emphasized the importance of maintaining high quality, stating, “It would’ve been more disappointing to ship something that didn’t hit our quality standard.” He added that delaying the release was the best decision to avoid disappointing customers.
Responding to questions about why Apple couldn’t deliver the upgrade despite its resources, Federighi noted that automating reliable AI capabilities on devices is a challenge that no company has fully solved. “We wanted to be the first. We wanted to do it best,” he said, acknowledging the team’s promising initial results but concluding that the product was not yet ready.
Apple had initially indicated in March it would roll out the new Siri features within the year. However, Joswiak later clarified to Tom’s Guide that the launch is now anticipated in 2026.