Articles
Instagram to Introduce Branded Content Tools on Threads, Expanding Advertising Opportunities
Instagram, the popular social media platform owned by Meta (formerly Facebook), is set to extend...
YouTube Premium Adds SharePlay Support, Higher Quality Video, and More Perks
YouTube Premium expands its features with SharePlay support, higher video quality, and more controls over the user's queue.
Data analysis: Marketing Teams’ Biggest Skills Gap
Marketing teams face significant skills gaps in data analysis, content creation, and social media skills. Hiring external talent and upskilling existing staff are common solutions.
Meta Releases AI Model that Can Identify Items within Images
Meta's new AI model, the Segment Anything Model (SAM), identifies objects in images and videos using text prompts, expanding AI's potential applications.
YouTube Expands Analytics for Artists with Shorts-related Data
YouTube's Analytics for Artists now includes Shorts-related data, with the launch of the new "Songs" section to track audience reach. Shorts increase artist viewership, encouraging greater use of the feature, but lag behind Instagram and Facebook's Reels.
Meta Introduces Ad Placement Controls to Tackle Offensive Content
Meta introduces ad placement controls to distance advertisers from controversial and offensive content, offering three risk levels and reporting via Zefr. Available in English and Spanish-speaking markets.
Pinterest Brings Shopping Capabilities to Shuffles, Its Collage-Making App
Pinterest's Shuffles app will integrate shopping capabilities, allowing users to tap cutouts to view brand, price, and similar products. The platform is enhancing its shopping experience.
Netflix Promotes ‘Honourable Failure’ to Encourage Innovation in Market Research
Netflix is encouraging its market research teams to innovate by fostering a culture of “honourable...
Silicon Valley Bank’s Collapse Could Lead to Marketing Slowdown
The collapse of Silicon Valley Bank could lead to a marketing slowdown, particularly for early-stage martech and ad-tech startups. Established agencies may fare better.
Sephora, TikTok Launch Creator Program for Beauty Brands
Sephora and TikTok launch the Incubator Program to help beauty brands grow on the platform and promote diversity. #BeautyTok creators will offer insights.
HubSpot CRM empowers productivity with the help of AI-powered tools
HubSpot CRM, the platform that helps scale businesses, has announced the launch of two new AI-powered tools: Content Assistant and ChatSpot.ai.
Sidekick: The New ADHD-Focused Productivity Browser
ADHD tech solutions are on the rise with an upsurge in ADHD startups and now,...