Articles

Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Jul 7, 2025

Reddit Introduces Automated Ad Optimization Tips in Ad Manager

Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Jul 7, 2025

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition

Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...

WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses
Jul 7, 2025

WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features to enhance its business...

How Millennials Engage with Social Media and What Brands Need to Know
Jul 7, 2025

How Millennials Engage with Social Media and What Brands Need to Know

Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....

Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Jul 7, 2025

Reddit Introduces Automated Ad Optimization Tips in Ad Manager

Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Jul 7, 2025

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition

Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....

WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses
Jul 7, 2025

WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses

At the global Conversations conference in Miami, WhatsApp announced new features designed to enhance business...

How Millennials Engage with Social Media in 2025
Jul 7, 2025

How Millennials Engage with Social Media in 2025

Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...

Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Jul 7, 2025

Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience

Although more than 3.4 billion people worldwide play video games, less than 5% of global...

Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
Jul 7, 2025

Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness

At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...

How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencer Education
Jul 7, 2025

How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencer Education

Alicia Yoon founded Peach & Lily in 2012 to introduce Korean skincare to U.S. consumers...

Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Jul 7, 2025

Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes

Morale is declining and job security is a growing concern among employees at major holding...