Articles
Top 10 Spirits Brands Excelling on Social Media in 2025
The social media landscape for spirits brands has evolved significantly, with many exiting X (formerly...
Mars Selects Publicis After Extensive Agency Review
Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are gaining significant traction, attracting interest from financial institutions like Chase and...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Father’s Day Grief Sparks Debate Over Opt-Out Marketing Emails
In recent years, some companies have introduced the option to opt out of marketing emails...
PayPal Leverages Venmo Transactions to Expand Advertising Business
Retail media networks are gaining traction, attracting financial institutions like Chase and Revolut. PayPal, active...
Media Buyers Reassess DSP Partnerships Amid Ad Tech Market Shifts
Media buyers at Digiday’s Programmatic Marketing Summit expressed a strong interest in re-evaluating their demand-side...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 announced its winners, with the Grand Prix and...
Father’s Day Opt-Out Emails: Empathy or Marketing Strategy?
As Father’s Day approaches, many companies send opt-out emails allowing recipients to avoid marketing messages...
PayPal Leverages Venmo Transactions to Expand Its Advertising Business
PayPal is enhancing its advertising capabilities by launching Transaction Graph, a new tool that segments...