Articles
Faceless Creators Gain Momentum in Influencer Marketing in 2025
Faceless creators are rapidly rising in popularity on social media and are attracting a growing...
Creators Emerge as Strategic Partners in Brand Marketing
Patrick Whitnall, managing director of the Australian Influencer Marketing Council (AiMCO), emphasizes the importance of...
Expensify Leverages ‘F1’ Movie Sponsorship to Drive Growth and Global Awareness
Expensify, the Portland-based financial management app, is capitalizing on its title sponsorship of the fictional...
Neutrogena Leverages ’90s Nostalgia to Target Aging Millennials
Neutrogena’s new campaign, “Neutrogena Remembers,” taps into ’90s nostalgia with a twist—reminding millennials that aging...
JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...
Apple Withdraws Another Advertisement Amid Mixed Reactions
Apple has removed a new advertisement just one day after its release, marking the fourth...
Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
How Synthetic Customers Enhance Product Development and Market Testing
In industries dominated by a few key products, the success of new launches is critical....
Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....
FIFA Invests Over $50 Million in Marketing to Boost Club World Cup Attendance
FIFA has spent more than $50 million on marketing to promote this summer’s Club World...
Apple’s Tor Myhren: AI Won’t Save Advertising, Human Creativity Remains Key
At the Cannes Lions Festival, Apple marketing executive Tor Myhren emphasized the enduring importance of...