Articles
YouTube Shorts Gains Momentum as Advertisers Increase Spending
YouTube Shorts is attracting more advertising dollars as it averages over 200 billion daily views...
AI Will Not Replace Marketers but Will Expose Unprepared Ones
Artificial intelligence is not poised to become the next chief marketing officer or creative lead....
Chipotle Boosts Summer Marketing with Snapchat Avocado AR Campaign
Chipotle Mexican Grill expanded its summer marketing efforts by launching an augmented reality (AR) lens...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Poppi’s chief marketing officer, Andy Judd, has resigned, the brand confirmed to ADWEEK. The departure...
WhatsApp Introduces Centralized Campaigns, AI Support, and Voice Features for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features to enhance its business...
How Millennials Engage with Social Media and What Brands Need to Know
Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....
WhatsApp Introduces Centralized Marketing, AI Support, and Voice Features for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features designed to enhance business...
How Millennials Engage with Social Media in 2025
Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...