Articles
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencer Education
Alicia Yoon founded Peach & Lily in 2012 to introduce Korean skincare to U.S. consumers...
Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Morale is declining and job security is a growing concern among employees at major holding...
Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
WhatsApp Introduces Centralized Campaigns and AI Support for Businesses
At the global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...
Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Coca-Cola is expanding its partnership with Disney through a new “Star Wars”-themed campaign featuring ads,...
GTA 6 Job Listings Reveal Plans for Major Global Marketing Campaign Ahead of May 2026 Release
Rockstar Games is showing confidence in the May 26, 2026, release date for Grand Theft...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...
WhatsApp Introduces Centralized Campaigns, AI Support, and Enhanced Calling for Businesses
At its global Conversations conference in Miami, WhatsApp announced new features aimed at enhancing its...
Coca-Cola Launches Personalized ‘Star Wars’ Campaign with Disney Collaboration
Coca-Cola is expanding its partnership with Disney through a new campaign inspired by the “Star...