Samsung Electronics is set to reveal its latest Galaxy devices on July 9, 2025, during the Unpacked event in Brooklyn, New York. The company highlights a shift towards AI-driven technology that transforms smartphones from mere tools into intelligent companions.
With Galaxy AI, Samsung aims to redefine user interaction by making devices more intuitive and responsive to user intent. This next-generation interface, paired with advanced hardware, is designed to anticipate user needs in real time, moving beyond traditional reactive technology.
The choice of Brooklyn for the event reflects Samsung’s focus on innovation and creativity, aligning with the borough’s reputation for bold ideas and cultural influence.
The Unpacked event will be streamed live at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
For updates, teasers, and trailers leading up to the event, visit news.samsung.com/global.