Articles
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...