Articles
Why Your First AdCP Project Is Likely to Fail
Ad Context Protocol (AdCP) is often touted as a simple solution for ad tech integration....
Amazon Eyes Q4 Growth with Aggressive DSP Expansion and Partnerships
Amazon is intensifying efforts to position its demand-side platform (DSP) as a major player for...
Why Your First AdCP Project Is Likely to Fail
Ad Context Protocol (AdCP) is often portrayed as a simple solution, but most initial projects...
Amazon Aims to Expand DSP Reach in Q4 Following Strong Q3 Revenue
Amazon is intensifying its focus on promoting its demand-side platform (DSP) this holiday season, emphasizing...
Why Your First Ad Context Protocol Project Is Likely to Fail
The Ad Context Protocol (AdCP) is often touted as a simple solution for ad tech...
Amazon Eyes Q4 Growth by Expanding Its DSP Beyond Its Own Inventory
Amazon is intensifying its push to position its demand-side platform (DSP) as a key tool...
Bayer’s Path to In-House Programmatic Drives Digital Sales Growth
Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...
CTV Advertising Faces Growing Demand for Transparency and Direct Supply
Connected TV (CTV) advertising is entering a phase of heightened scrutiny, as buyers increasingly question...
Google Ad Manager Moves to Direct Buyer Access; Perplexity’s Advertising Head Departs
Google has been advancing efforts to make Google Ad Manager (GAM) more autonomous. According to...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....