Articles
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...