Articles
Oura’s New Campaign Embraces Aging with Bold Message
Health tech company Oura has launched a brand campaign called “Give Us the Finger” that...
Mars Selects Publicis After Extensive Agency Review
Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are gaining significant traction, attracting interest from financial institutions like Chase and...
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Expand Advertising Business
Retail media networks are gaining traction, attracting financial institutions like Chase and Revolut. PayPal, active...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 announced its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Expand Its Advertising Business
PayPal is enhancing its advertising capabilities by launching Transaction Graph, a new tool that segments...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...