Articles
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Expand Advertising Business
Retail media networks are gaining traction, attracting financial institutions like Chase and Revolut. PayPal, active...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 announced its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Expand Its Advertising Business
PayPal is enhancing its advertising capabilities by launching Transaction Graph, a new tool that segments...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 has revealed its winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks continue to thrive, attracting financial institutions like Chase and Revolut. PayPal, active...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...