Articles
Kalshi Airs $2,000 Fully AI-Generated Ad During NBA Finals
During the NBA Finals, betting platform Kalshi aired a $2,000 commercial created entirely by AI,...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...
PR Teams Adapt as Focus Shifts from SEO to AEO
WPP Media has released a report criticizing the quality of desktop and mobile ad inventory...
AI Revolution Prompts Industry Shakeup and Job Concerns in Advertising
Artificial intelligence is rapidly transforming the advertising industry, with agencies using AI to create campaigns...