Articles
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Retail media networks are experiencing rapid growth, attracting significant interest from financial institutions such as...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
Chicago Launches New Marketing Campaign with Slogan ‘Never Done. Never Outdone.’
Chicago’s tourism agency has unveiled a new $4 million advertising campaign featuring the slogan “Never...
Former IPG Executives Launch All&, a Comprehensive Marketing Agency
Two former Interpublic Group (IPG) executives, Jennifer Breithaupt and Suzanne Powers, have launched a new...
Former IPG Executives Launch All&, a Full-Service Marketing Agency
Two former Interpublic Group executives have joined forces to create All&, an ad agency that...
Cannes Lions 2025: Expectations for This Year’s Top Earned Media Campaigns
The Cannes Lions Festival of Creativity returns June 16-20 with high anticipation among PR professionals...
Publicis Plans to Feature a Real Lion as Influencer at Cannes; Mars CMO Shares Growth Strategy
Publicis Groupe intends to spotlight a live lion as an influencer during the upcoming Cannes...