Articles

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition
Jul 7, 2025

Poppi CMO Andy Judd Steps Down Following PepsiCo Acquisition

Andy Judd has resigned as chief marketing officer of Poppi, the brand confirmed to ADWEEK....

JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
Jul 3, 2025

JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign

JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...

Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category
Jun 17, 2025

Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category

Marketers behind unforgettable moments at Cannes—from beaches and clubs to rooftops and water—are calling on...