Articles
Fortnite Advertisers Divided Over Custom Maps Versus Integrations
Advertising activity within Fortnite has surged, with brand activations rising 99% from 136 in 2023...
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
YouTube Expands Brand Partnerships to Boost Revenue for Shorts Creators
YouTube is enhancing its internal brand partnership tools and collaborating with third-party creator monetization platforms...