Articles

Creators Emerge as Strategic Partners in Brand Marketing
Jul 3, 2025

Creators Emerge as Strategic Partners in Brand Marketing

Patrick Whitnall, managing director of the Australian Influencer Marketing Council (AiMCO), emphasizes the importance of...

Instagram Launches ‘Anyway’ Campaign and New Features to Support Creators
Jun 14, 2025

Instagram Launches ‘Anyway’ Campaign and New Features to Support Creators

Instagram is launching a global marketing campaign called “Anyway” to encourage creativity and risk-taking on...