Articles

GA4 Five Years On: Assessing the Evolution of Marketing Analytics
Oct 7, 2025

GA4 Five Years On: Assessing the Evolution of Marketing Analytics

Five years after its launch in October 2020 and more than a year since Universal...

Specialized CRM Platform Enables Restaurants to Harness Customer Insights
Sep 7, 2025

Specialized CRM Platform Enables Restaurants to Harness Customer Insights

Restaurants often struggle to personalize customer experiences due to fragmented data. After over a decade...