Articles
Why Your First Ad Context Protocol Project Is Likely to Fail
The Ad Context Protocol (AdCP) is often touted as a simple solution for ad tech...
Transaction ID Sparks Industry Debate Over Programmatic Advertising Transparency
The role of Transaction ID (TID) in programmatic advertising has sparked intense debate among buyers,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...