Articles
How Marketing Leaders Expect AI to Reshape 2026
Ad Age surveyed 100 senior marketing and advertising leaders to understand how emerging technologies and...
What’s In and Out for Advertising in 2026
As 2025 gives way to 2026, the advertising industry is still working through major structural...
Key SEO Lessons for Publishers in 2025
AI-driven search reshaped search engine optimization in 2025, cutting click-through rates and referral traffic while...
Marketing’s Obsession With Declaring Its Own Demise
Public relations, advertising and branding are regularly declared obsolete, yet they continue to underpin how...
Inside the Curated Newsletters Powering a Popular Humor Site
A popular online humor and culture outlet is expanding its reach through a slate of...
Disney-Google Dispute Cuts Off Google Users from Movies Anywhere Syncing
Disney-owned channels recently went off the air for YouTube TV subscribers, with broader impacts now...
Despite Record Spending, Advertising’s Impact Is Declining
Global advertising expenditure continues to rise, yet its effectiveness is waning. Forecasts predict ad spend...
2025 Media Plan of the Year Awards Highlight Innovative Campaigns and Strategies
The 2025 Media Plan of the Year awards honor media agencies and brand planners who...
Singapore Tourism Board Appoints Ebiquity to Enhance Global Agency Management
The Singapore Tourism Board (STB) has selected Ebiquity as its marketing agency consultancy partner after...
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...