Articles
Video Game Industry Receives Less Than 5% of Global Ad Spend Despite Growing Audience
Although more than 3.4 billion people worldwide play video games, less than 5% of global...
Marketers, Not Digital Media, Are Undermining Creativity and Effectiveness
At a recent marketing effectiveness conference, two distinct groups revealed a growing divide in the...
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...
John Gruber Responds to Apple Declining His WWDC Interview Following Criticism
From 2015 to 2024, Apple executives regularly appeared on John Gruber’s The Talk Show for...
Vice Media Appoints Adam Stotsky as CEO to Lead Studio-Focused Turnaround
Vice Media has named Adam Stotsky, a veteran NBCUniversal marketing executive, as its new CEO....
Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions
Cannes Lions has evolved beyond a creative showcase to include significant participation from media companies...
Content Hustlers Rebrands as HSLR Creative Productions with Expanded Services
Creative production studio Content Hustlers has rebranded as HSLR Creative Productions, reflecting an evolved identity...
Global Ad Market Set for Growth Despite Economic Challenges
Global advertising revenue continues to grow despite economic uncertainty and a slowdown in traditional media...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...