Articles
Influencer Marketing Faces Measurement Challenges on Path to Becoming a True Media Channel
The creator economy is evolving into a media channel with growing ad budgets and marketing...
Faceless Creators Gain Momentum in Influencer Marketing in 2025
Faceless creators are rapidly rising in popularity on social media and are attracting a growing...
Creators Emerge as Strategic Partners in Brand Marketing
Patrick Whitnall, managing director of the Australian Influencer Marketing Council (AiMCO), emphasizes the importance of...