Articles
How Synthetic Customers Enhance Product Development and Market Testing
In industries dominated by a few key products, the success of new launches is critical....
New Study Challenges Apple’s Claims on Large Language Model Reasoning Limits
Apple’s recent AI paper, The Illusion of Thinking, asserts that advanced large reasoning models (LRMs)...
Apple Study Questions Whether AI Models Truly Reason Through Problems
In June, Apple researchers published a study examining whether simulated reasoning (SR) AI models genuinely...