Articles

How Synthetic Customers Enhance Product Development and Market Testing
Jun 18, 2025

How Synthetic Customers Enhance Product Development and Market Testing

In industries dominated by a few key products, the success of new launches is critical....

New Study Challenges Apple’s Claims on Large Language Model Reasoning Limits
Jun 14, 2025

New Study Challenges Apple’s Claims on Large Language Model Reasoning Limits

Apple’s recent AI paper, The Illusion of Thinking, asserts that advanced large reasoning models (LRMs)...

Apple Study Questions Whether AI Models Truly Reason Through Problems
Jun 11, 2025

Apple Study Questions Whether AI Models Truly Reason Through Problems

In June, Apple researchers published a study examining whether simulated reasoning (SR) AI models genuinely...