Articles
Bayer’s Path to In-House Programmatic Drives Digital Sales Growth
Bayer’s senior director of digital media, Glenniss Richards, described the company’s move to bring media...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...