Articles
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Media Buyers Seek Greater Transparency and Flexibility in DSP Partnerships
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in the ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...