Articles

IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Jul 7, 2025

IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads

Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...

Snapchat Reveals Key Trends for Brands in New ‘Snapchat Generation’ Report
Jun 14, 2025

Snapchat Reveals Key Trends for Brands in New ‘Snapchat Generation’ Report

Snapchat has released its latest “Snapchat Generation” report, presenting insights into how users engage with...