Articles
Inside Merit Beauty’s Deliberate and Distinctive Marketing Strategy
Merit Beauty adopts a cautious and thoughtful marketing approach, emphasizing creativity beyond algorithm-driven trends. Founder...
YouTube Shorts Gains Momentum as Advertisers Increase Spending
YouTube Shorts is attracting more advertising dollars as it averages over 200 billion daily views...
Chipotle Boosts Summer Marketing with Snapchat Avocado AR Campaign
Chipotle Mexican Grill expanded its summer marketing efforts by launching an augmented reality (AR) lens...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager, designed to help...
How Millennials Engage with Social Media and What Brands Need to Know
Millennials, born between 1981 and 1996, played a pioneering role in shaping social media culture....
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad recommendations within its Ad Manager platform to help advertisers...
How Millennials Engage with Social Media in 2025
Millennials, born between 1981 and 1996, are regaining attention for their pivotal role in shaping...
Brands Leverage Labubu Dolls to Spark Viral Social Media Buzz
Several brands are capitalizing on the viral popularity of Labubu dolls to engage consumers on...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...