Articles
Media Buyers Reevaluating DSP Partnerships Amid Ad Tech Shifts
Media buyers are reconsidering their demand-side platform (DSP) partnerships amid ongoing changes in ad tech....
Media Buyers Reassess DSP Partnerships Amid Ad Tech Market Shifts
Media buyers at Digiday’s Programmatic Marketing Summit expressed a strong interest in re-evaluating their demand-side...
Media Buyers Reassess DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s Programmatic Marketing Summit and a recent virtual town hall expressed a...