The Rise of Android Tablets on Wheels Fueled by Google’s Enterprise Licensing

The Rise of Android Tablets on Wheels Fueled by Google’s Enterprise Licensing

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The MegPad A32Q7Pro, described by its maker KTC as a portable, smart touchscreen monitor, blurs the lines between smart displays, tablets, and monitors. Designed as a hybrid device, it bridges several device categories to offer versatile functionality.

This device is part of a growing trend of Android-powered, non-Google hardware benefiting from Google’s Enterprise Devices Licensing Agreement (EDLA), launched in 2022. EDLA allows third-party manufacturers to incorporate Google Mobile Services (GMS), such as Google Drive, Gmail, the Google Play Store, and YouTube, into a broader range of devices beyond smartphones, tablets, TVs, and wearables.

Companies like BenQ highlight that EDLA expands Google’s app ecosystem to enterprise products including smart boards and interactive displays. Since the introduction of EDLA, devices like LG’s StanbyME and various tablets on wheels from brands like MegPad, Kefeya, Apolosign, Innocn, and DuraPro have emerged with this certification.

The MegPad’s marketing emphasizes that EDLA certification ensures secure, direct access to Google services with regular software updates, enhancing stability and data protection compared to uncertified app ecosystems.

Many EDLA-certified devices target educational settings, but the certification also appeals to businesses seeking reliable interactive displays. Google benefits from this program by expanding Android’s footprint into new device categories, gaining more user data and increasing customer access to Google services and online shopping through larger screens.