At WWDC 2025, Apple unveiled several key design and feature updates across its operating systems, incorporating capabilities previously offered by third-party apps—a practice known as “Sherlocking.”
Originating in the late 1990s with Apple’s Sherlock search app, “Sherlocking” refers to when Apple adds features that compete directly with existing third-party software, often leading to the discontinuation of those apps.
Key features Apple integrated this year include:
- Enhanced Spotlight Search on macOS: Mirroring apps like Raycast and Launchbar, the updated Spotlight offers suggested apps, commands, and “Actions” to perform tasks such as creating calendar events, making GIFs, or managing files. It supports shortcuts and the Intents API for developer customization.
- Flight Tracking with Live Activities: Similar to Flighty, Apple Wallet in iOS 26 will display real-time flight status and sharing options. Maps gains airport navigation details covering gates, security, dining, and baggage.
- AI Model Integration in Xcode: Xcode 26 incorporates ChatGPT as the default assistant and allows developers to connect other AI models via API keys, paralleling Alex for Xcode’s functionality.
- Local Podcast Recording on iPad: A new Local Capture feature lets users record videos through any video call app and share them, touching on capabilities long provided by Riverside, though Apple’s editing features remain unclear.
- Notes App for Apple Watch: WatchOS 26 introduces an official Notes app, overlapping with numerous existing note-taking solutions for the Apple Watch.
- Call Screening: iOS 26’s Call Assist silences unknown callers, collects caller details and reasons, and allows user responses. This closely resembles features from Robokiller and Truecaller.
- Parcel Tracking in Wallet: Apple Wallet now tracks package deliveries by analyzing emails from merchants and carriers, competing with dedicated package tracking apps.
While Sherlocking can challenge niche third-party apps, developers often adapt by expanding features or targeting specialized use cases. Apple’s integrations may raise user awareness, but many still prefer third-party apps for advanced customization.