Adobe has launched a new tool called Project Sunrise that aims to help e-commerce businesses generate product images without having to pay for as many photo shoots. The tool will enable marketing teams to create fresh variations of images from a three-dimensional model of products, such as shoes, kitchen gadgets, or furniture. With Project Sunrise, marketing professionals can come up with the images they need for web pages and marketing emails, without the need for manual work.
Automating Tedious Tasks
Francois Cottin, senior director of marketing for Adobe’s Substance 3D business, explained that making realistic product renderings has become a significant amount of work for e-commerce companies, particularly as marketing campaigns have become more targeted. E-commerce companies have to tap 3D artists to create each image, which is as big as the visual effects studios working for Disney or Marvel.
The new Adobe system automates many of those details. For instance, an artist might create a 3D model of the basic model of a shoe, and the software system can then generate variations with different colors and textures, such as smooth leather or suede, and feed them into a website’s e-commerce system. Project Sunrise enables businesses to streamline their operations by automating these tedious tasks, allowing creatives to focus on more valuable tasks.
The Future of Product Images
For e-commerce companies with thousands of products in their catalogs in different colors and finishes, highly realistic renderings have already overtaken traditional photos in many applications. Companies such as Amazon.com Inc and Target Corp use such renderings. However, even keeping up with making renderings has created a tremendous amount of work for e-commerce companies, as they strive to keep up with new marketing trends.
Project Sunrise is the latest addition to Adobe’s suite of tools for marketing and e-commerce. It is designed to bridge the gap between generating and editing images and supplying technology tools for marketing and e-commerce.
The Benefits of Project Sunrise
With Project Sunrise, marketing teams can generate fresh variations of images without incurring additional costs, enabling businesses to save both time and money. The new tool is particularly useful for e-commerce companies that have a large catalogue of products with different colours and finishes.
The platform is used by creatives on one side and by merchandisers and marketers on the other. It is set to revolutionize the way businesses generate product images, making them more accessible, efficient, and cost-effective.
The Future of E-Commerce
As e-commerce continues to grow, businesses must adapt to new technologies to remain competitive. Project Sunrise represents a significant shift in the way businesses generate product images, as the software system can automate tedious tasks, enabling businesses to focus on more valuable work.
In conclusion, Adobe’s Project Sunrise is set to revolutionize the way e-commerce businesses generate product images, making them more accessible, efficient, and cost-effective. With the new tool, marketing teams can generate fresh variations of images without incurring additional costs, enabling businesses to save both time and money. As e-commerce continues to grow, businesses must adapt to new technologies to remain competitive, and Project Sunrise is a step in the right direction.