Animoca Brands’ Yat Siu: NFTs as Guardians in the AI Era

Animoca Brands’ Yat Siu: NFTs as Guardians in the AI Era


As AI dominates, Yat Siu advocates NFTs as guardians of ownership. Animoca Brands pioneers NFTs for cultural preservation and IP protection.

In an exclusive interview on TechCrunch’s Chain Reaction, Siu underscores NFTs as “digital stores of culture,” transforming online value and safeguarding intellectual property. Animoca, known for NFT collections and collaborations with Disney, WWE, and more, sees NFTs as a revolutionary means for creators globally.

Siu envisions NFTs enabling income avenues, especially in regions with limited monetization options. For instance, teachers creating educational content in countries like Venezuela can monetize their work seamlessly, avoiding expensive legal processes.

The NFT paradigm extends to content creators on platforms like TikTok. Siu highlights the importance of Web3 in a world increasingly influenced by AI, emphasizing the need for decentralized ownership control.

Blockchain technology, according to Siu, empowers individuals to claim copyright and trademarks, providing a robust defense of intellectual property rights. Despite the initial complexities, Siu envisions a future with more accessible routes for everyone to benefit from NFTs.

Siu acknowledges the personal nature of the NFT movement, emphasizing its role in reshaping digital capitalism. Despite critiques, he believes in the potential of blockchain dynamics to address global challenges. As web3 users initially challenged the financial establishment, Siu sees blockchain as a transformative force in verifying and preserving information globally.