Apple unveils the latest addition to its iPhone line: the yellow iPhone 14 and 14 Plus, just in time for spring.
The tech giant has a proclivity for introducing a new iPhone hue every spring, and this year it’s a vivid shade of yellow. The company has made the colour available for both the iPhone 14 and 14 Plus models. Apple enthusiasts may recall that last spring, the company launched Alpine green for the iPhone 13 Pro models, and the previous year, it announced a purple colourway for the iPhone 12 models.
Apple already offers a diverse range of colours, such as midnight (black), starlight, red, blue, and purple for its phones. Though I can’t help but feel a tinge of disappointment that they didn’t name the latest colour option “banana.”
Bob Borchers, Apple’s vice president of Worldwide Product Marketing, remarked that “people love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus.”
The public may pre-order these devices starting on March 10, and they will be available in-store and online starting on March 14. Apple is also releasing new cases in additional colourways, including Canary Yellow, Olive, Sky (light blue), and Iris (purple).
Furthermore, the company is expanding its spring lineup with the introduction of new bands. Users have the option of purchasing a solo loop for $49 in Canary Yellow, Olive, Purple Fog, and Sprout Green colourways. They can also choose to buy a sports band for $49 in Sky, Bright Orange, and Olive colourways or a braided solo loop for $99 in Purple, Bright Orange, and Olive colourways.