Attio, a customer relationship management (CRM) platform, has secured $23.5 million in a Series A round led by Redpoint Ventures with continued participation from Balderton Capital.
Attio was founded in 2019 by Nicolas Sharp, who had struggled to find CRM software that met his VC firm’s needs. This led him to build his own CRM platform that combined a performant data model with the collaboration capabilities typically found in no-code software. The platform allows users to sort, filter, and analyze customer records as well as take notes and create workflows, automatically updating details like contact information.
Attio has more than 2,000 customers in over 100 countries and crossed the $1 million annual recurring revenue mark in December 2022. Its performance and price ($119 per user per month on the high end) are its key differentiators from legacy CRMs, which can be slow to deploy and costly, and CRM startups and in-house CRMs, which come with more simplistic and rigid models. Attio plans to launch a real-time reporting feature that’ll allow users to slice, manipulate, and visualize customer records, as well as expand workflow automation.
Sharp sees a lot of space for disruption in the CRM space, despite serious competition from established players like Salesforce and larger rivals like Glia. He believes the industry is dominated by one company and that the current state of CRM is nearly the same as it was over 20 years ago. Attio’s philosophy is that it’s designed to be flexible and adaptable, able to meet businesses where they are in their journey and grow with them as they scale.