Articles
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...
Two Years In, The Trade Desk’s Kokai Faces Mixed Adoption Among Media Buyers
The Trade Desk launched its Kokai platform over two years ago, aiming to simplify web...
Faceless Creators Gain Momentum in Influencer Marketing in 2025
Faceless creators are rapidly rising in popularity on social media and are attracting a growing...
Creators Emerge as Strategic Partners in Brand Marketing
Patrick Whitnall, managing director of the Australian Influencer Marketing Council (AiMCO), emphasizes the importance of...
Expensify Leverages ‘F1’ Movie Sponsorship to Drive Growth and Global Awareness
Expensify, the Portland-based financial management app, is capitalizing on its title sponsorship of the fictional...
Neutrogena Leverages ’90s Nostalgia to Target Aging Millennials
Neutrogena’s new campaign, “Neutrogena Remembers,” taps into ’90s nostalgia with a twist—reminding millennials that aging...
JCPenney’s Revival Gains Momentum with Bold New Marketing Campaign
JCPenney has struggled for over a decade, with revenues dropping from nearly $18 billion in...
Apple Withdraws Another Advertisement Amid Mixed Reactions
Apple has removed a new advertisement just one day after its release, marking the fourth...
Adobe Increases Cannes Lions Investment to Engage AI-First Creators
Adobe has doubled its spending for its Cannes Lions presence in 2024 compared to last...
Pinterest Partners With Instacart to Enhance Ad Targeting and Enable Shoppable Ads
Pinterest and grocery delivery service Instacart have formed a partnership to improve ad targeting for...
How Synthetic Customers Enhance Product Development and Market Testing
In industries dominated by a few key products, the success of new launches is critical....