HubSpot CRM, the platform that helps scale businesses, has announced the launch of two new AI-powered tools: Content Assistant and ChatSpot.ai. The tools are aimed at helping businesses save time while also building better connections with their target audiences.
HubSpot has invested in AI previously, with conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimization, and other features. The new Content Assistant and ChatSpot.ai tools, powered by OpenAI, are aimed at marketing, sales, and customer service professionals.
The Content Assistant
The Content Assistant, which launched today in private beta, provides marketing and sales teams with the ability to create and share quality content in just minutes or even seconds. Among other things, it can suggest blog titles related to a product or service, generate complete blog post outlines for those titles, and write content for blog posts, landing pages, website pages, sales and marketing emails, and knowledge base articles. The tool streamlines content marketing workflows into one place, making it easy for teams to save time and energy.
The ChatSpot.ai tool
The ChatSpot.ai, which launched today in public alpha, provides a natural language chat-based user experience that helps HubSpot customers complete a variety of tasks. The tool can be used to add contacts and companies to the HubSpot CRM, create custom reports related to marketing, sales, and customer service, and draft professional, effective sales emails personalized to the recipient.
Andy Pitre, EVP of product at HubSpot, says, “We are experiencing a step-function change in the way people work. At HubSpot, our goal is to help companies connect more deeply with their customers. Our new AI-powered content assistant helps them create quality content faster and easier, to better serve their customers. Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together.”
In addition to the new AI-powered tools, HubSpot has also announced a new Advanced Marketing Reporting offering that provides marketers with a birds-eye view of the customer journey to spot growth opportunities. This new solution offers marketers access to all unified data for specialized advanced reporting and insights. Using Advanced Marketing Reporting, teams can identify how specific touchpoints, marketing actions, and assets are performing and optimize specific conversion paths. This will help marketing departments to do more with less and defend their marketing budget.