Pinterest has recently announced its plans to integrate its Shuffles collage content into its main platform, beginning with shopping capabilities. Shuffles, which is Pinterest’s collage-making app, allows users to create collages using Pinterest’s photo library or by taking photos using their iPhone’s camera. The app is available only on iOS and can be accessed in the US, Canada, Great Britain, Ireland, Australia, and New Zealand.
Shopping Capabilities Added to Shuffles
Shuffles will now have all of the shopping capabilities as regular pins. Users will be able to tap individual cutouts used in collages, and see the brand, price, and other product metadata along with similar products to shop. The integration of shopping capabilities into Shuffles is a move aimed at retaining users on the standalone app. Although Shuffles became the No. 1 Lifestyle app on the US App Store in August when it was invite-only, its popularity has declined since then.
New Takeover Feature for Advertisers
Pinterest has also introduced a new takeover feature for advertisers called “Pinterest Premiere Spotlight.” The feature will prominently showcase a brand on search, providing a new way for advertisers to reach users on Pinterest. According to the company, 97% of top searches on Pinterest are unbranded, which means users typically don’t type a brand name into their searches on the platform. The new feature will help brands to be discovered as they assist consumers in their decision-making and purchasing process.
Stats About Catalogs Offering
Pinterest has shared some new stats about its Catalogs offering, which lets brands upload their full catalogue to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogues on its platform. Moreover, there has been a 70% growth in active shopping feeds year-over-year globally.
Enhancing Shopping Experience on Pinterest
As part of its most recent earnings release, Pinterest revealed that it now has 450 million monthly active users globally, a 4% jump year-on-year. Pinterest has been focused on enhancing the shopping experience on its platform over the past few years. During its earnings call, the company stated that it wants to make every pin shoppable, including videos.
Conclusion
In conclusion, Pinterest’s latest move to integrate shopping capabilities into Shuffles is aimed at retaining users on the standalone app. The addition of shopping capabilities will enable users to tap individual cutouts used in collages and see the brand, price, and other product metadata along with similar products to shop. Furthermore, Pinterest’s catalogue offering and new takeover feature for advertisers are part of the company’s efforts to enhance the shopping experience on its platform. With 450 million monthly active users globally, Pinterest’s focus on making every pin shoppable is sure to provide brands with ample opportunities to connect with shoppers.