Articles
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Financial institutions are increasingly entering the retail media space, traditionally dominated by retail giants, with...
Media Buyers Reevaluate DSP Partnerships Amid Shifting Ad Tech Landscape
Media buyers at Digiday’s recent Programmatic Marketing Summit voiced a strong interest in reassessing their...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 has revealed its winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks continue to thrive, attracting financial institutions like Chase and Revolut. PayPal, active...
Media Buyers Seek Clarity as DSP Market Faces Shifts and Challenges
Media buyers at Digiday’s Programmatic Marketing Summit expressed interest in reassessing their demand-side platform (DSP)...
Winners of The Drum Awards for Marketing Americas 2025 Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Enhance Its Advertising Business
Retail media networks are experiencing rapid growth, attracting significant interest from financial institutions such as...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are experiencing rapid growth, attracting interest from financial institutions like Chase and...
Media Buyers Seek Transparency in DSP Partnerships Amid Market Shifts
Media buyers are increasingly reviewing their demand-side platform (DSP) partnerships, aiming to allocate budgets to...
The Drum Awards for Marketing Americas 2025 Winners Announced
The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...