Articles
Ad Agency Employees Face Low Morale and Job Insecurity Amid Industry Changes
Morale is declining and job security is a growing concern among employees at major holding...
Tripadvisor Adapts Strategy as AI Reshapes Search Habits
Tripadvisor is adjusting its approach amid shifts in search behavior driven by generative AI. Unlike...
IAS and DoubleVerify Launch Attention Measurement for Snapchat Ads
Integral Ad Science (IAS) and DoubleVerify have introduced new attention measurement tools for Snapchat ads,...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization tips within its Ad Manager to help advertisers...
Reddit Introduces Automated Ad Optimization Tips in Ad Manager
Reddit has launched new automated ad optimization recommendations within its Ad Manager to help advertisers...
Tripadvisor Adapts Strategy as AI Transforms Search Habits
Tripadvisor is rethinking its role in the evolving search landscape shaped by generative AI. Unlike...
Ad-Supported Streaming Faces Challenges Engaging Gen Z Audiences
Pay TV continues to decline, but for Generation Z, ad-supported streaming is not the preferred...
Cannes Lions Revokes Awards Over AI Use, Introduces New Safeguards
Cannes Lions has revoked the Creative Data Lions Grand Prix awarded to DM9’s campaign “Efficient...
Alliant Acquires AnalyticsIQ to Enhance Its Data-Driven Marketing Platform
Alliant has announced the acquisition of data insights and analytics firm AnalyticsIQ to expand its...
TikTok Advances AI-Driven Advertising with Enhanced Smart+ Features
TikTok is expanding the capabilities of its AI-powered advertising tool, Smart+, aiming to provide marketers...
Neutrogena Leverages ’90s Nostalgia to Target Aging Millennials
Neutrogena’s new campaign, “Neutrogena Remembers,” taps into ’90s nostalgia with a twist—reminding millennials that aging...
Apple Wallet Ad for F1 Movie Draws User Backlash
Apple iPhone users are expressing frustration after receiving an unsolicited push notification from the Apple...