Articles
Denmark Fines Tesla for Misleading Advertising in 2019
Denmark’s consumer ombudsman has fined Tesla’s Danish subsidiary 190,000 kroner for misleading marketing related to...
Open Letter to Cannes Lions: Elevate the Brand Experience & Activation Category
Marketers behind unforgettable moments at Cannes—from beaches and clubs to rooftops and water—are calling on...
Understanding Consumer Touchpoints to Enhance Marketing Impact
Consumer interactions with brands happen through a broad range of touchpoints, including websites, streaming videos,...
Outfront Showcases Digital Out-of-Home Innovations at Cannes Lions
Cannes Lions has evolved beyond a creative showcase to include significant participation from media companies...
Omnicom Launches Live Sports and Influencer Partnerships with Disney and Walmart
Omnicom is advancing its focus on live content through new partnerships with Disney and Walmart...
Content Hustlers Rebrands as HSLR Creative Productions with Expanded Services
Creative production studio Content Hustlers has rebranded as HSLR Creative Productions, reflecting an evolved identity...
Global Ad Market Set for Growth Despite Economic Challenges
Global advertising revenue continues to grow despite economic uncertainty and a slowdown in traditional media...
Consumer Group Accuses U-Haul of Deceptive Pricing Practices
Truth in Advertising (TINA.org), a consumer watchdog group, has accused U-Haul of using a deceptive...
Oura’s New Campaign Embraces Aging with Bold Message
Health tech company Oura has launched a brand campaign called “Give Us the Finger” that...
Mars Selects Publicis After Extensive Agency Review
Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...
Media Buyers Scrutinize DSP Partnerships Amid Shifts in Ad Tech Landscape
Media buyers are reevaluating demand-side platform (DSP) partnerships as the ad tech ecosystem undergoes significant...
PayPal Leverages Venmo Transactions to Boost Its Advertising Business
Retail media networks are gaining significant traction, attracting interest from financial institutions like Chase and...