Articles
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Navigating Paid Media Reporting and Attribution for Ecommerce
Global advertising spending has surpassed $1 trillion, with digital advertising—especially search and social media—expected to...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Kalshi Airs $2,000 Fully AI-Generated Ad During NBA Finals
During the NBA Finals, betting platform Kalshi aired a $2,000 commercial created entirely by AI,...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...
Navigating Paid Media Reporting and Attribution in Ecommerce
Global advertising spending has surpassed $1 trillion, with digital channels like search and social media...
Mars Shifts $1.7 Billion Media Account from WPP to Publicis
Mars, one of the largest consumer packaged goods companies, is transferring its $1.7 billion media...
WPP Media Criticizes Publicis Groupe’s Epsilon SSP for Inventory Quality
WPP Media has released a report sharply criticizing the quality of desktop and mobile ad...
WPP Criticizes Publicis-Owned Epsilon SSP Over Inventory Quality
WPP Media has publicly challenged the quality of desktop and mobile inventory offered by Epsilon...