Articles
Cannes Lions 2025: Expectations for This Year’s Top Earned Media Campaigns
The Cannes Lions Festival of Creativity returns June 16-20 with high anticipation among PR professionals...
Publicis Plans to Feature a Real Lion as Influencer at Cannes; Mars CMO Shares Growth Strategy
Publicis Groupe intends to spotlight a live lion as an influencer during the upcoming Cannes...
How to Remove Ads from Your Gmail Inbox by Disabling Inbox Categories
Gmail displays most of its ads as “Sponsored” emails within the Promotions tab, blending these...
Pinterest Strengthens Programmatic Ads with Amazon Veteran Chip Jessopp
Pinterest has appointed Chip Jessopp, formerly Amazon’s director of global accounts and North America ad...
Reddit Reveals Growing Influence on Consumer Purchase Decisions
Reddit has released a report highlighting its expanding role in shaping consumer purchase behavior. Users...
Wyndham Launches Unified Campaign for All 25 Hotel Brands
Wyndham introduced a new multi-million dollar advertising campaign on Wednesday that promotes all 25 of...
Navigating Paid Media Reporting and Attribution for Ecommerce
Global advertising spending has surpassed $1 trillion, with digital advertising—especially search and social media—expected to...
Grey Goose and Zoe Saldaña Promote European-Style Leisure in New Campaign
Grey Goose Vodka, owned by Bacardi Limited, is launching a global campaign featuring actress Zoe...
Paid Media Reporting for Ecommerce: Mastering Attribution Across Channels
Global advertising spending has exceeded $1 trillion for the first time, with digital channels—primarily search...
Kalshi Airs $2,000 Fully AI-Generated Ad During NBA Finals
During the NBA Finals, betting platform Kalshi aired a $2,000 commercial created entirely by AI,...
Grey Goose Launches European-Inspired Campaign Featuring Zoe Saldaña to Combat Burnout
Grey Goose Vodka, a Bacardi Limited brand, will launch a global campaign starring actress Zoe...
Zeta Global CEO Discusses Agentic AI’s Role in Transforming Marketing
David A. Steinberg, co-founder and CEO of Zeta Global, highlights how agentic AI is reshaping...