Articles

Oura’s New Campaign Embraces Aging with Bold Message
Jun 15, 2025

Oura’s New Campaign Embraces Aging with Bold Message

Health tech company Oura has launched a brand campaign called “Give Us the Finger” that...

British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’
Jun 15, 2025

British TV Host Criticizes Sydney Sweeney’s Bathwater Soap as ‘Silly Marketing Nonsense’

British TV presenter Lorraine Kelly expressed skepticism over actress Sydney Sweeney’s marketing stunt of selling...

Top 10 Spirits Brands Excelling on Social Media in 2025
Jun 15, 2025

Top 10 Spirits Brands Excelling on Social Media in 2025

The social media landscape for spirits brands has evolved significantly, with many exiting X (formerly...

Mars Selects Publicis After Extensive Agency Review
Jun 15, 2025

Mars Selects Publicis After Extensive Agency Review

Mars has chosen Publicis as its new agency partner following a comprehensive review process. Gülen...

Winners of The Drum Awards for Marketing Americas 2025 Announced
Jun 14, 2025

Winners of The Drum Awards for Marketing Americas 2025 Announced

The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...

Father’s Day Grief Sparks Debate Over Opt-Out Marketing Emails
Jun 14, 2025

Father’s Day Grief Sparks Debate Over Opt-Out Marketing Emails

In recent years, some companies have introduced the option to opt out of marketing emails...

The Drum Awards for Marketing Americas 2025 Winners Announced
Jun 14, 2025

The Drum Awards for Marketing Americas 2025 Winners Announced

The Drum Awards for Marketing Americas 2025 announced its winners, with the Grand Prix and...

Father’s Day Opt-Out Emails: Empathy or Marketing Strategy?
Jun 14, 2025

Father’s Day Opt-Out Emails: Empathy or Marketing Strategy?

As Father’s Day approaches, many companies send opt-out emails allowing recipients to avoid marketing messages...

The Drum Awards for Marketing Americas 2025 Winners Announced
Jun 14, 2025

The Drum Awards for Marketing Americas 2025 Winners Announced

The Drum Awards for Marketing Americas 2025 revealed its winners, with the Grand Prix and...

The Drum Awards for Marketing Americas 2025 Winners Announced
Jun 14, 2025

The Drum Awards for Marketing Americas 2025 Winners Announced

The Drum Awards for Marketing Americas 2025 has revealed its winners, with the Grand Prix...

The Rise of Opt-Out Emails for Father’s Day: Genuine Care or Marketing Strategy?
Jun 14, 2025

The Rise of Opt-Out Emails for Father’s Day: Genuine Care or Marketing Strategy?

In recent years, companies have introduced opt-out emails for sensitive occasions like Father’s Day, aiming...

Winners of The Drum Awards for Marketing Americas 2025 Announced
Jun 14, 2025

Winners of The Drum Awards for Marketing Americas 2025 Announced

The Drum Awards for Marketing Americas 2025 have revealed their winners, with the Grand Prix...